What Is SEO? Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Since organic search is one of the ways through which people discover content online, higher rankings can translate to higher organic traffic to a website. SEO includes both technical and content practices aimed to align with…
Search Engine Positioning What is Search Engine Positioning? Search engine positioning is the continuous practice of optimizing web pages in order to achieve higher (or more numerous) results in search engines for specific keywords. In other words: Search engine positioning is a subset of search engine optimization that focuses on achieving higher rankings for specific pages (as…
SEO vs. SEM: What’s The Difference? The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Put another way: Google’s search results…
Search Engine Ranking Factors You may have read that Google uses 200 ranking factors in their algorithm. Fortunately, you don’t need to master all 200 to succeed with SEO. In fact, you’re better learning about the small set of ranking factors that have the biggest impact. 13 Search Engine Ranking Factors Here are the most important ranking…
SEO Best Practices What Are SEO Best Practices? SEO best practices are a set of tasks that aim to improve a website’s search engine ranking. These practices include on-site optimization, keyword research, and backlink building. By implementing these practices, website owners can increase their website’s visibility and attract more organic traffic. Put another way: There are a…
SEO Metrics One of the hardest things about SEO is this: How do you know if what you’re doing is actually working? It’s a tough question to answer. Especially because it can take months for SEO to really kick in. Well, today you’re going to see exactly what SEO metrics to track. How to track them. And…
What is SEO Friendly Web Design? SEO web design is the practice of creating websites that are fully accessible and indexable by search engines. Why Is SEO Friendly Web Design Important? It’s simple: SEO-friendly websites usually get more traffic than websites that ignore search engines. Of course, you want to put your users first. But…
What Are SERPs? Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. In other words: You type (or say) something to Google. And the SERP is what you get…
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