Updates, guides & industry news

25 April 2024 What Is SEO? A Plain-English Guide for Booking Businesses Search engine optimisation explained without jargon: what it is, how Google decides who to show, and what it changes for a business that lives on bookings. Read more →

25 April 2024 Search Engine Positioning: How Local Booking Businesses Move Up Moving from the second page of Google to the first is usually about improving pages you already have. Here is where a booking business should focus. Read more →

24 April 2024 SEO vs. SEM: What’s the Difference for a Booking Business? SEO earns free visits over time; paid search buys visits today. A clear comparison for businesses that depend on bookings, and how to decide between them. Read more →

23 April 2024 Search Engine Ranking Factors That Matter for Local Businesses Google uses many signals, but a handful matter most for local, booking-led businesses. Here is what they are and how to improve each one. Read more →

22 April 2024 SEO Best Practices for Hotels, Restaurants, Salons and Clinics A straightforward checklist of the SEO habits that help booking businesses get found and chosen, in the order most worth doing them. Read more →

21 April 2024 SEO Metrics: How to Tell If Your Website Is Bringing in Bookings Rankings alone do not pay the bills. These are the numbers that show whether search is actually bringing bookings to your business. Read more →

20 April 2024 SEO-Friendly Web Design: What It Means for a Booking Website A beautiful website that search engines cannot read, or customers cannot use on a phone, loses bookings. These are the design choices that help both. Read more →

19 April 2024 What Are SERPs? Understanding Google’s Results Page as a Local Business The Google results page is much more than ten blue links. Here is what a local search shows, and where a booking business can appear. Read more →